Google Adwords or PPC ( Pay - per - click) are basically ads that are visible on your SERP (Search Engine Result Page). When you pay to Google to display you ads it is Google Adwords. There are many types of ads, such as Search Ads, Display Ads, Mobile Ads, Video Ads, Gmail Ads. With Google Ads you can spend on a daily basis and generate leads on daily basis.
1. Google Adwords is better than SEO (Search Engine Optimisation)
Google Adwords and SEO, both are marketing techniques for your website promotion. If you are looking for a long term benefit then no doubt SEO is best depending upon the efforts but when you are talking about Google Adwords, it gives instant results. You have alot more options in Google Adwords.
2. Increases Brand Awareness
Google Adwords provides awesome features to do brand awareness. You can do Brand awareness at nominal cost and target specific people based on location, age. interest and much more. You can even track that where you are getting a better response.
3. Target Directly in INBOX
Google Adwords can target on Gmail inbox. Gmail a product of Google so Google shows the ad on Google based on keywords. You can target on competitors keywords too. A part from this Gmail ads is very cheap.
Google Adwords allows you to be in touch with your customers for 540 Days. You can setup a list that who visited your website, or visit a specific page or fill the form you can target to that customers specifically.
You can track very deeply about each and every activity of your campaign. How many people clicked, viewed on your ads. Who filled the form. Which location has more converters Amount of each click When an area has more traffic Which user visited through which source and for how many pages he visited and much more..
Start your Google Ads today and get Rs. 2000 Free Credit. Start Now