Marketing is an ever-changing industry, especially with the online elements and its evolving technology and approaches. Meaning trying to find the most effective strategies for Marketing in 2020 that mean doing some things differently in 2020 while others will remain the same. Here are several quick business marketing tips for the coming year to help you plan.
1. SEO the Best for Website Organic Ranking:
Strategies will come and go but at the core of online marketing will always be SEO (Search Engine Optimisation). This is the series of techniques and approaches aimed at getting traffic from search engines, primarily Google. Creating an SEO strategy will sit at the heart of many of the other things that you just do to market your business and will be the starting point.
2. Email Marketing (To Reach Existing Customers With New Content):
Like SEO, Email Marketing may be a marketing approach that doesn’t get away and while people are always predicting its death, it still delivers. The customers speak – 79% of people choose to receive emails from a brand they trust over other kinds of communication. So, no matter what experts say, email marketing should be one of the marketing approaches you use.
However, you'll look to do new tactics and experiment with the latest trends within email marketing to help you create better connections with subscribers. From email opt-in offers special email-only content, there are many ways to use it.
3. Repurpose Your Best Content:
Creating a constant stream of high-quality new content to interact with your audience can be hard work but one in all the ways to work cleverly is to repurpose your best content. Let’s say you have got a top-performing blog post – are you able to repurpose it?
Examples might include:
Repurposing proven content should be one of the highest priorities for 2020 because it has the proven track record to show its successful and you'll utilize this in new ways to catch new audiences.
4. Focus on Video Promotion:
Video has been a large trend for the last number of years and appears set to continue into 2020. This means using video content wherever possible may be a great way to promote your business. Part of the attraction of video is that people can easily consume it on their smartphones, and this accounts for more than half of all traffic to a website. From graphics style explainer videos to behind the scenes shots, there are many ways to involve video in your marketing.
5. Register Google My Business:
Top of the list is to say and use your Google My Business page (GMB) because it is free and is visible separately with company information and social accounts, also shows genuine reviews. It's a free tool and allows you to create a business profile for your company to show in search.