You can have the best product within the world, but without effective advertising, nobody will know about it. Just because you have launched your website on the internet doesn’t mean that everybody will visit it. Nobody will know it exists if you do not promote it in the market. There are several services available to help you, to get the world out there, but they cost money. However, there are several ways to promote out free of charge. Here are Eight website promotion tips you need to follow to get ranking on search engines.
How to Get Free Promotion on Google
1. Google My Business to optimize for local search:
One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can boost your rankings in local search results. You would rank #1 in Google for “pizza places near me” if you are closed to the person who is searching for it. Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key. Google My Business run-on real-time location-based ranking. It shows the business of nearby locations only.
2. Write guest posts for other blogs:
There are many major advantages of guest posting for a well-established blog. You can enjoy connecting to its blog’s audience and you can also start establishing yourself as an ideal leader in your industry. Since guest posting on a preferred blog allows you to grab the audience and high domain authority. Plus, you can link back to your website from your article, providing you with a link that boosts your domain authority and may increase your own website's ranking in search engines.
3. Answer Quora questions:
Writing content for Quora can expose your business to a large audience: Many of Quora’s active contributors receive over 30,000 monthly views. Besides the big built-in audience, your business can answer direct questions from prospective customers. This allows you to interact with high-quality potential leads and establish yourself as an expert within the subjects that matter most in your industry.
4. Publish content on LinkedIn:
LinkedIn is a platform to connect with professionals and also a good place to share business-related content. LinkedIn’s blogging platform allows you to demonstrate your expertise within your industry. Your connections and other LinkedIn members will engage along with your posts and share them, doing the free promotion for you. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.
5. Promote your website on your email signature:
With all the emails you send each day, it’s a shame if you are not taking advantage of the promotional potential of your email signature. Your email signature also can be unexpected property to promote a sale, content, event, or even a brand-new blog post. Add a link to your business website on your Facebook, Twitter, and Instagram profiles as well.
6. Send email newsletters:
An email newsletter will be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are many free tools out there that assist you in designing, sending, and optimizing your newsletter. With the proper time investment, an email newsletter will be the perfect option to share quality content with potential consumers and a new audience.
7. Create YouTube videos:
YouTube has quite a billion active users, which accounts for almost one-third of everyone on the internet. Plus, 59% of executives i.e. decision-makers attend videos before written content. Creating engaging and informative YouTube videos is one of the most efficient ways to sell your brand. If done right, your YouTube videos will entertain viewers enough to seek out your website.
8. Post on social media:
Nowadays, social media is crucial to most marketing strategies. Luckily, most kinds of social media platforms and posts are free, even to businesses. While many platforms will let you advertise, you can still post or tweet for no cost if you're on a budget. Pick the platforms that best fit your audience. Then, post links, photos, videos, or text posts about your company, product launches, or the other occurrence that you would like to promote. Facebook, Twitter, and LinkedIn are an appropriate place to begin for most businesses. All of them offer a way to share video, text, photo, and link-based posts and have large user database.