Which Should You Use Google Ads VS Facebook Ads?
Many advertisers used Google Ads and Facebook Ads for advertising. The 2 companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the 2 platforms were in direct competition with each other, which businesses of all sizes needed to create a difficult decision about which platform was right for his or her needs; a false dichotomy that is still confusing and misleading to those new to online advertising.
Although the 2 platforms are often positioned as competitors, nothing might be beyond reality in a very practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of every platform and seeing the remarkable return on their advertising spend. In this guide, we’ll examine what sets Google AdWords and Facebook Ads apart, how the 2 ad platforms work, and why you must consider using both as a part of your wider digital marketing strategy.
What Are the Differences Between Google Ads and Facebook Ads?
Google is the world’s largest and preferred PPC advertising platform. Ads are so widely used, it's become synonymous with the term “paid search.” the 2 terms are used interchangeably, even though other platforms like Bing Ads work similarly. The paid search focuses on the targeting of keywords and therefore the use of text-based advertisements.
Advertisers using Ads based on keywords – specific words and phrases included in search queries entered by Google users – within the hopes that their ads are shown alongside search results for these queries. every time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” PPC bidding and bid optimization may be a complex topic, and outside the scope of this guide, but essentially, users are paying for the possibility to find new customers based on the keywords and search terms they enter into Google.
Facebook Ads may be a prime example of what's known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network within the world, Facebook has become a highly competitive and potentially lucrative element of the many business’ digital advertising strategies. Although advertising on Facebook can be thought of as a kind of like Ads, in that advertisers using both platforms are essentially promoting their business via the internet, this is often where the similarities end.
Different paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the items they’re interested in and also the ways during which they behave online. When it involves the primary difference between Google Ads and Facebook Ads, you'll think of it this way: Ads helps you find new customers, while Facebook helps new customers find you.
Is One Better Than the Other?