Having so many Facebook likes allowed us to create an engaged community of people who admired our niche and, more importantly, our products. The high capacity of products we sold because our Facebook popularity wasn’t too shabby either. If you’re simply starting and want to know how to get followers on Facebook or how to increase Facebook likes, I’ll break down the tried and true techniques that have worked for me.
1. Run Facebook Ads
If you’re trying to work out how to get Facebook followers, the most obvious solution is Facebook ads. You can run “Engagement” ads, that assist you to increase the visibility of your brand on Facebook. Although, to be frank, any ad you create on Facebook can likely also create an increase in followers, even “Conversion” ads. If Facebook users just like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page. So, if your main goal is to induce store sales, you can run a conversion ad and still increase Facebook likes to your page.
2. Invite people to Like Your Page
The easiest way to increase Facebook followers is by inviting people to like your Facebook page. Once you start creating ads for your store, Facebook sends you notifications asking you to ask people to like your page. I found that generally if I ran engagement ads, I’d get a higher number of people that I might invite to like the page. However, albeit I manually invited individuals, I eventually got temporarily blocked by Facebook. Therefore, you wish to pace the number of people you should invite people in a regular flow with limited invites.
3. Use Hashtag
While “hashtag” makes the majority think about Twitter or Instagram, you can also increase followers on Facebook by using hashtags in your Facebook posts. When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you will use an audience-focused hashtag as Sephora does. However, they likely used the hashtag to attract users who have an interest in fitness inspiration to their brand. During this case, the hashtag helps Sephora reach a replacement audience with their post – an audience that could potentially become Facebook followers.
4. Create Viral Content
On my most well-liked store’s Facebook page, we’d share memes, funny videos and relatable quotes. People would tag their friends within the post, which usually helped increase social media engagement but conjointly helped increase social reach. Chubbiest is another online distributor who creates viral-type content. They regularly produce funny content victimization their merchandise. During this post, they promote their shorts with a silly video about the problems that pants provide people. Since the scenarios are pretty dramatized, it leads to funny content that helps boost social shares.
5. Post Attention Grabbing Content
If you’re trying to work out how to get Facebook likes, you might need to make sure your content stands out in feeds. Now, you’ll need to have a viewer following you already for this to work. But let’s take a quick look at Taco Bell’s gif post that got 2.5k Facebook likes in 2 hours and has had 549 shares in that same period. The gif changes the background colour of the post in a diagonal shape to capture your attention swapping back and forth every couple of seconds. While scrolling through the feed, your eyes catch it which makes you more likely to notice it and have interaction. The high shares help you get Facebook followers thanks to its inflated visibility.
6. Social Media Links to Your Website
You can be surprised by how many new store owners forget to add their social media links to their websites. Depending on your theme, your social icons might be within the header, footer, or in a sidebar menu. You can ask our experts of engaging more audiences on the Facebook page.