5 Benefits of having a Website for Small BusinessAmrit Pal Singh 30-04-2020 Website online marketing, Website Designing
1. Two-way communication
In traditional times, businesses use TV, Radio, Newspaper and more to advertise their products but all these ways of promotion were one-sided communication methods. Only the businesses can show their products but cannot take customer feedback and leads. Therefore, business starts their own website where they can have two-way communication with their customers in the form of the query form, chat and 24 x 7 support service.
2. Manage your products dynamically
As you are displaying products on the website, you can modify them easily at any point of time. There is no cost burden of designing and printing a new catalogue. You can easily reach your customers through email and share new products. In this way, your existing customers can know about your new products.
3. Online Presence
If you have your own website whether it is a small basic online or a high-profile website, it creates your online presence on Search Engines like Google, Yahoo, Bing, Baidu, Ask, AOL, Yandex and also connects you to social media like Facebook, Instagram, Twitter, Tumblr, WhatsApp, Google+, Pinterest. Thru social media, search engines and many other ways people reach your website and check about your products, company profile and contact details. You don’t have to display your products physically to every person. Users just reach your website and buy products without even talking to you. This is a very major benefit of having a very for your small business. Your website reaches thousands of customers which is not possible physically. All the information about your business is displayed on the website like company history, contact information, testimonials, product and more. Everything is transparent to a customer and can check everything on one platform. This boosts the trust of a new customer.
4. Advertise Your Products or Services online
Earlier offline adverting is was the only medium of promoting your products but in offline promotions, you can reach limited people. You can not target people based on different categories such as age, gender, demographics, interests and more.
In online promotion method, you can target the type of customers you want for your business. You can target on Google Search & Social Media. These platforms already have a huge audience and there all information is already saved in the database. You can target your customers based on location, gender, age, income, interest, time and more.
Example: You are running a job consultancy; you want to target business to help them in the hiring process. So, you will target only commercial location not the household locations. You can run ads based on office hours only and even target based on business designations.
5. Customer Service
After-sales services are very important for long term relation of clients and businesses. With a website, your customers can contact you easily, get online support in the form of FAQs, chat, email. If they bought a product from you and want to read dept information about it, they can read it on the website. They can compare products and read client reviews. This will increase your sales. You can have a feedback form where you can take there contact information for future marketing, you can take their personal references. Do cross-sell of products and more. This is an important benefit of having a website for your business.
A website is a seed that you invest on the internet, that will result in you in guaranteed profit. It makes your online presence and reaches thousands of customers outside your local boundaries where you offline marketing can not reach. A website allows your customer to check everything anywhere and anytime at one place. With a website, you can generate new inquiries thru many different methods. So, if you want to increase your sales and want to run your business, you need a website. Initially, you can start with a small website and modify it later on after getting business from your website.
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