Search Engine Optimisation i.e. SEO is a technique thru which we promote our website in Search engines such as Google, Yahoo, Bing etc. As everybody knows that there is a huge sale generated from online methods. So, everyone needs a website to display their company profile, product and services, contact details and other vital information. A user visits a search engine, type his query and get results. There is a rare case that a person visits seconds or third page. All the business is generated by the websites who are ranking on first page of SERP (Search Engine Result Page). There is a huge competition for every product and service and Google shows on ten organic result on the first page so to get on the first page of google search engine the website/business owner have two options i.e.; Google Ads and the other option is SEO.

In Google Ads the owner has to pay amount to Google and as result Google is keep your website on the top and generates business. The second option is SEO in which the SEO agency work on your website to get better results on search page position. To do that the SEO agency has to work on overall brand building of the website/company and mange social media also. The agency has to do link building, social media sharing to generate more traffic, Blog writing and varies activities through which we can generate traffic on website. As the user visit start visiting the website through various traffic generation methods, the CTR (Click Through Rate) and simultaneously website will start ranking. The process is on going process because many people are using these methods so based on google logarithm the better SEO methods will give more ranking than other but all owner have to do it to keep their website on google position. So as result, SEO is a long term promotion method and gives result in long term depending on the competition and Google Ads is costly but have more targeting options and start generating leads in few minutes only.